Launch Playbooks
Step-by-step playbooks for getting a product in front of people — written for founders shipping SaaS, AI tools, e-commerce brands, developer tools, and mobile apps. No growth-hacking folklore, just the sequences that reliably work.
Building the product is the part founders are usually good at. Distribution is the part that decides whether anyone finds out. Each playbook here takes one specific situation — launching an AI tool into a saturated category, getting a developer tool in front of engineers, taking a side project to its first thousand dollars — and breaks it into phases you can actually execute this week.
The tactics are deliberately concrete. Where a step calls for a placement, a backlink, or an audience you do not yet have, we say exactly where to get it, including the paid options that are genuinely worth the money and the ones that are not. Every playbook is free to read and none of them require an account.
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The distribution layer behind every playbook
Most of these strategies need somewhere to actually publish, launch, or be listed. These four are the placements the playbooks reference most often — each one permanent, indexable, and pointed at founders who are already looking for new products.
Featured launch slot
Book a Tuesday launch day with priority placement on the homepage, the weekly leaderboard, and the launch newsletter.
Guest post
Publish a long-form article on the Pro Launch blog with contextual links back to your product.
Sponsored listing
Hold a fixed slot at the top of the directory for a full month, above every organic result.
Permanent project page
Every submission keeps a permanent, indexable page with your screenshots, description, and a backlink to your site.